Sales Management Project Report

We were tasked with interviewing the sales manager of a firm, in order to analyze the working of their sales department. We chose Atlas Honda as our company for this project and secured an interview with their sales manager, and questioned him in detail about the operational procedures of the sales department of Atlas Honda. This report contains his responses that shed light on the workings of Atlas Honda’s sales force, as well as our evaluation of their sales operations.Selected CompanyAtlas Honda is a joint venture between Atlas Group of Pakistan and Honda Motor Company of Japan. We chose Atlas Honda as it is the market leader of motorcycles in Pakistan, and thus conducts hefty sales of motorcycles every month, employing a number of effective sales techniques in order to make new customers and to retain old customers.When asked why he chose to pursue a career in sales, he expressed his gratification in working to achieve a target of sales against his competitors, the incenti ves offered for achieving more than the target, and the freedom and travel opportunities that only a sales job could provide. His philosophy regarding his sales career resides in giving a proper product to the customer for the money spent by him, and to create customer lifetime value and build long-term relationships with customers.InterviewQ1. How do you see the marketplace today-changes and trends? Ans. â€Å"In terms of motorbikes, there has not been much of a change in the market in reference to commuter bikes, hence little changes have been made to the existing CD70 model as it is still used as a simple commuter motorcycle. The CD125 model has received a deluxe edition, giving it a sporty look to appeal to more image conscious segment.The Pridor was introduced as a 100cc sporty bike, targeted at customers who wanted something in between the existing 70cc and 125cc motorcycles. The most significant change in the market has been the developing interest in sports bikes. To meet t his new growing  segment in the market, we have launched the Honda CBR150 and Honda CBR500 sports bikes. Atlas Honda closely observes market changes and trends and adjusts its product line accordingly.†Q2. How do you view the importance of cultural diversity in the marketplace? Ans. â€Å"Here in Pakistan when we talk about cultural diversity, it is not particularly significant in terms of commuter motorcycles, as customers looking for commuting motorcycles generally have the same needs such as low price and economical fuel consumption, making the difference in culture largely irrelevant. However, diversity in culture has led to a new market of customers who want high-performance sports and are willing to pay more, a market that we have tapped with the launch of the CBR150 and CBR500.†Q3. How do you define the role of sales support? How important are ethics? Ans. â€Å"Sales support forms an important part of the sales department here at Atlas Honda. They assist the salespersons by various means, such as market research, lead generation, making travel arrangements, scheduling meetings, sending out sales materials and review and reporting of sales. As for ethics, we have always believed in serving the customer in the best possible way so as to cultivate long-term relationships.†Q4. How do you expect sales force to follow a sales process? Ans. â€Å"The sales process followed consists of an initial contact, an approach where needs of the customer is evaluated, followed by a presentation or proposition, finalizing the sale, and lastly follow up. Salespersons are encouraged to close sales using minimum amount of resources and with minimum sales calls.†Q5. How do you organize the sales force-is it local or centralized? Ans. â€Å"Organization of sales force is localized, that is to say that it is decided upon by the regional sales managers, who assign the number of salespersons to specific areas based in the amount of current and poten tial customers.†Q6. How do you select salespersons when positions become vacant? Ans. â€Å"Our Human Resource department is responsible for hiring of new salespersons. They prepare a list of candidates and determine which candidates are most  suitable for the position through interviews. Salespersons with prior experience are naturally given preference, however we also take fresh graduates, in which case they undergo a short period of training before starting work.† Q7. How do you train new personnel? Train experienced salespersons?Ans. â€Å"Our training here is very strong because Atlas Group believes very strongly in development of human resources. The more effort is put into developing our human resources the more the company will grow. We generally avoid hiring people from the top universities. Instead, we take mediocre students who are willing to learn and work hard. In this company there is much to learn and we provide training for new employees. As for train ing experienced personnel, every year we send our employees to study at IBA and LUMS.Additionally, every year one person is selected to study at Harvard University. So training and development is constantly observed here. Here we have SAP system in our computers and for human resource we have HAY system. So every person is evaluated quarterly and then half yearly and then yearly. Then the company goes over their weaknesses and provides relevant training and coaching to overcome their limitations.†Q8. How do you select and interact with partners? Determine sales force size? Ans. â€Å"We have a system in which we divide Pakistan 7 regions. Every region has a head called Regional Manager. Then above him there is a National Manager. Then there is General Manager Marketing. Then Vice President Marketing. And then there is CEO. Every region has a geographical distribution in which there may be four or five territories according to that area. We make territories under the regions. In every territory under the Regional Managers there is a Head of Sales, a Head of Services and a Head of Parts.† Q9. How do you motivate the sales force? Use monetary and non-monetary incentives?Perceived success of these actions? Ans. â€Å"There is a monthly target which the salesperson has to achieve and upon achieving that target he gets an annual raise. We use a scale to classify how good a salesperson is at closing sales. If he is close to the target that means its fair. If he achieves his targets that means his is good. If he goes 10% above his target that means he is very good. If he goes beyond that then it means that he is outstanding.So basically there are four categories on which a salesperson is evaluated for the raise in his salary; fair, good,  very good, excellent. Additionally, the advantage for salespeople is that after a year or two there are foreign vacations awarded to them. They may win by achieving the most sales. They are sent to places like Europe, Brazil etc. They get extra money for it in addition to the vacation to enjoy and relax.†Q10. How do you reimburse the sales force for expenses?Ans. â€Å"Laws are defined here for the reimbursement of expenses. No one is allowed to interfere whether it may be Vice President or General Manager. The laws defined here are working on two systems. The first is called Management Executive Committee (MEC). Then there is Group Executive Committee (GEC). Only GEC has the right to change laws because only high profile members are allowed in it. So everything is defined.Every person has a grade wise allowance. Kilometers are standardized. Whether a General Manager uses it or may it be an ordinary sales representative. It is already defined that a particular amount per kilometer would be paid when travelled. If he has to stay overnight then there is hotel allowance. If there is no hotel then there is an independent allowance given to that person. So a healthy amount of incentives are gi ven and they are clearly defined and no one can misuse them.†Q11. How do you evaluate the sales force? Frequency and methods? Ans. â€Å"As I have mentioned we have got HAY system in which objectives are defined. They are evaluated on quarterly, half yearly and yearly basis. After three months an analysis is done on the objective to check whether that salesperson is achieving his target or not. We work on a PDCA format which is Plan Do Check Action. We see whether the targets are being achieved or not. If they are, then good.If not, then we examine targets are not being achieved. What were the problems faced and how can we counter them? This is PDCA. Every person’s job is defined. What he has to do, what he doesn’t, and his responsibilities. He knows the result that he has to produce after a year. Hence, salespersons are evaluated on their achievement of target sales.†Q12. How do you play a role in forecasting? What methods are utilized? Ans. â€Å"For fo recasting basically two methods are used. One of them is by using  historical growth data. We take the data of last three years, sum it up and forecast the market growth. Then there are assumptions and usage of alpha. Factors like history, assumption and the economy are always studied closely when forecasting.†Q13. How do you contribute to the firm’s strategies and annual planning? Ans. â€Å"As a sales manager, the forecasts that are generated by my department affect the company’s strategies and operations. For example, new strategies may need to be formulated when attempting to penetrate new markets, or when introducing new products into existing markets. Forecasts of sales also affect the company, for example if forecasts show an increase in sales, then more salespersons may need to be hired.†Q14. How do you utilize CRM and practice relationship marketing? Ans. â€Å"It has been almost 50 years since people are related to this company. By this you ca n imagine the worth of the company. Atlas Honda has worked hard to develop brand loyalty with its customers. We are providing our customers with services throughout Pakistan. There is hardly a single town where you cannot find a Honda service facility. Almost every city has got Honda’s sales dealerships. At this very moment there are 650 dealers across Pakistan. Then we have developed the 5S concept as opposed to the 3S concept.Normally companies provide only 3S that is Sales, Service and Spare parts. But in addition to that we also provide additional Second exchange which means you can trade in your old motorcycle for a new one. Then there is Safety. Then to satisfy the customers we have customer care department. There’s a telephonic department which takes care of the customers. We are going to introduce new CRM software next month. If you buy a motorcycle today all your information will be entered. Previous issues will also be displayed in it. You would be greeted by your name upon calling the department and your picture will also be shown.†Q15. How have you successfully managed portfolio of products? Ans. â€Å"We currently have 7 models in production. Everything is controlled by the General Manager. We have a very big setup. A very vast one. There are many things under the General Manager which are being monitored by different  people. We have a department of product planning. All the pros and cons of all models are discussed there. Then the marketing department is also related to them.They decide the best way to sell the product. There are no bookish systems here in this company as you study in the university. Many of the books and theories that you have studied, you won’t find them here. We have got a very straight system here. There’s only one channel of distribution. The company makes the product and then gives it to the dealer. There is no such thing as sales dealer or this and that dealer. More than 90% of the pla nning done here is successful.†EvaluationQ1. How effective is this sales manager? Ans. He is a very effective sales manager. He has effectively organized the sales force in such a way so that no territory is left out. He is vigilant about providing training to employees so that their skills may be developed and they are able to work to their full potential. He is a good leader and actively motivates his sales force to achieve their targets and instructs his sales force to foster long term relationships with their customers.Q2. Which of his/her activities are reflective of what you learned in class and what activities differ? Ans. He organized his sales force and divided the market into territories in order to use his sales force efficiently. He instructs his sales force to use CRM to better manage and service customers and to retain their information about previous purchases and problems for easy access. He gives great importance to training and developing his salespeople so t hat they may overcome any weaknesses. And he gives great importance to generating customer relationship value rather than just making a one-time sale to a customer.Q3. How do they differ and why do they differ? Ans. There is hardly anything among his activities as sales manager that differs from what we studied in class, as he has organized and developed his sales force very effectively, hardly leaving any room for improvement.

Fiat’s Entry Mode Into China

2. Fiat’s strategy: a. Entry mode: The main entry mode FIAT has been applying in China Market is joint venture. In 1995, FIAT tried to break into the Chinese market. Indeed it is the first host country of foreign investments, so China is an inescapable market. FIAT made an attempt to introduce there with a joint-venture with a local firm: NANJING in 1999. This Italian automaker quit the company in 2007 citing a lack of investment on the part of its Chinese partner. Probably the main problem in this alliance is the lack of confidence in the partner.Indeed, FIAT did not trust NANJING because given that the Italian company reduced the number of models given to the Chinese one for of stealing. The most important in business for Chinese people is the trust. Without it, it cannot work. The second joint venture is with Cherry Automobile Co. The joint venture has come to an end due to Fiat signing up with Guangzhou Auto and planning to invest 500 million USD into the Chinese market. U p till now, Fiat has been in a third joint venture with Guangzhou Auto to make cars for the Chinese market.The joint venture between the two companies will see each contribute â‚ ¬400 million towards building a new assembly plant in Changsha, Hunan province. The plant is expected to be operational by late 2011, and inital production is estimated to be in the region of 140,000 cars and 220,000 engines per year. b. Product line and revenue: In the past, Fiat seems to target the medium class by introducing the low price products. At first, Nanjing-Fiat produced and sold 24,000 vehicles in 2002, bringing a sales revenue of 2. billion yuan (US$280 million). Nanjing-FIAT produce four models: Fiat Palio, Fiat Palio Weekend, Fiat Siena, designed by IDeA and Fiat Perla the first model jointly designed by Fiat and Nanjing Fiat Automobile. Fiat had previously planned to invest 500 million euros in the joint venture over five years in a drive toward meeting the company's 2010 sales goal of 3 00,000 vehicles in China. Nanjing Fiat sold only 30,668 vehicles in 2006. After that, from 2007, when they sign the joint venture contract with Guangzhou Automobile Co. they invest euro400 million ($556 million), The plant initially will produce 140,000 cars and 220,000 engines a year, with the potential to increase to a maximum 250,000 cars and 300,000 engines a year, Fiat said. It seems fairly clear that Fiat will target the same young, â€Å"entry-level luxury† demographic. Considering they’re relatively new to the China market, and priced comparatively high for their petite size (particularly compared to their domestic Chinese counterparts).Fiat’s small cars and green technology are entirely applicable to the Chinese market. Fiat launch the Fiat 500 into the Chinese market, it is a small car that appear to certain niche buyers. According to our own internal estimates the Fiat 500 should be able to achieve sales of 700 to 10,000 units. Their goal is to set up the brand, we’re chasing branding value and not sales. The cars that will sell in big numbers will be our Chinese made cars from Guangzhou-Fiat.

Advantages and Disadvantages of EU Research Paper

Advantages and Disadvantages of EU - Research Paper Example This has promoted economic progress and convergent political ideology that has significantly boosted the peaceful co-existence of the member states. EU has some challenge to the stronger economies that are members like Germany. Their economy is vulnerable to sump in regard to homogeneous currency due to the burden from unstable economies like Greece. The reduced barrier to trade has facilitated cross border transaction. This means significantly lower cost of business among member states with greater gain in terms of efficiency and consistent supply of goods and services. Divergent political ideologies have facilitated internal disagreements on macro and micro-economic policies. This has led to instabilities in specific policy recommendations especially in the aspect of political and economic performance disparities among member states. EU members use a common currency which helps citizens from member states to transact easily in any of the countries. This has promoted economic strength of the region and socio-political co-operation in the region. The effect has been seen in stronger currency relative to the US dollar. Mass consumption that results from this scenario continue to expand the economic performance of the Union. The economic disparity among member states means that the poor performers are exposed to indirect suppression and face significant macroeconomic pressure to comply with the Union’s requirements. This has a structural socio-economic huddle that has seen some member states exhibiting uncooperative behavior. Besides, the globalization effect seems to override some member states capability hence leading to unpredictable economic prospects. Owing to the strong economic ranking of most member states and the mass industrialization that characterize the region, it offers better bargaining power in international market. This has significant boost in industrial growth, political

Management Accounting Master Research Paper Example | Topics and Well Written Essays - 3000 words

Management Accounting Master - Research Paper Example The total number of operating hours taken by Operation 2 is 9144 hours. The difference between the total operating hours and the time taken for operation 2 is 3156 hours. If an operation 1 takes 4 hours, then it can be calculated that 789 operation 1 was done during the year. (d) Total variable cost for the year 2005 From the information given, it can be understood that, the total cost were 22,554,525. Out of this amount the fixed costs are 18,000,000. The difference between the two is 4554525 which is the total variable cost. (e) Total variable cost of performing Op1 operations during the year It is also given that; the variable cost per operation for Op1 is 2175. There were 789 operations 1 done during the year. So the total variable cost for operations 1 is 1716075. (f) Total variable cost of performing Op2 operations for the year 2005 Out of the total variable costs, 4554525, the variable costs for operations 1 is 1716075. The difference between the two is 2838450, which is the total variable cost of operations 2 (g) Variable cost of performing a Op 2 operation As mentioned above the total variable cost of operations 2 is 2838450. There were 1905 operations 2 done during the year. Hence, the variable cost per operation 2 is calculated by dividing the total variable cost by the number of operations which is, 1490. (h) Fixed overheads absorbed by a Op1 operation and Op2 operation Currently the fixed overheads are absorbed by operation 1 and 2 on the basis of time taken for an operation. The total time taken for both the operations is 12300 hours and the total fixed costs are 18000000. If it is assigned based on the time taken for Op 1 and Op 2, then the fixed overheads for operation 1 is...In case the extra production is into going to be consumed by Division B, additional marketing efforts should be undertaken to identify new customers. From the calculation above, it can be said that, the total number of operating hours during the year was 12300. The total number of operating hours taken by Operation 2 is 9144 hours. The difference between the total operating hours and the time taken for operation 2 is 3156 hours. If an operation 1 takes 4 hours, then it can be calculated that 789 operation 1 was done during the year. From the information given, it can be understood that, the total cost were 22,554,525. Out of this amount the fixed costs are 18,000,000. The difference between the two is 4554525 which is the total variable cost. As mentioned above the total variable cost of operations 2 is 2838450. There were 1905 operations 2 done during the year. Hence, the variable cost per operation 2 is calculated by dividing the total variable cost by the number of operations which is, 1490. Currently the fixed overheads are absorbed by operation 1 and 2 on the basis of time taken for an operation. The total time taken for both the operations is 12300 hours and the total fixed costs are 18000000. If it is assigned based on the time taken for Op 1 and Op 2, then the fixed overheads for operation 1 is 4618537 and for operation 2 is 13381463.

Larson, The Transformation of Mrs peters; An Analysis of A Her peers ( Assignment

Larson, The Transformation of Mrs peters; An Analysis of A Her peers ( Literary Analysis ) - Assignment Example ly from both primary and secondary sources and inclusion of direct quotations and assertions from the characters which makes the story fascinating and offers the audience an inordinate opportunity to see the internal thoughts of various characters (Showalter 121). To substantiate claims and offer a profound understanding of why Mrs. Peters changed, the author summarizes ideas from secondary sources, names the author in a signal phrase as well as include page numbers in interpolation. Through Elaine Hedges’ analysis, it becomes ostensible that the sink, the stove, dirty towel on a roller, and the bucket of water were all symbolic (Diana 32). They indicate how women’s role was confined to the house and Mrs. Peters has her involvement with this. Mrs. Peters herself discovers the motive for the murder; she spots an empty birdcage, poorly sewn stitches, dismantled hinges and door, a strong indication that the murderers were violent. During Glaspell’s time, women were awfully confined and a patriarchal society, and were not allowed to leave the house. They resulted to keeping birds that would help them counteract monotony. The empty birdcage draws diverging interpretation from both Mrs. Peters and Mrs. Hale for they knew very well what it meant (Diana 33). The author’s insinuation of the state and role of women in the then society helps us understand the reason for Mrs. Peters’ change and have a profound understanding of the entire s tory. The world of women was criticized and trivialized by men. They could hardly see the wisdom and intelligence that the women possessed. Through this, the author offers a profound explication of how men belittled women and questions the ideals that the society was based on. In a topic sentence towards the end, the author articulates that by the end of the story Mrs. Peters had been transformed from a law abiding citizen to one who mutely censured and snubbed the law. To typify the point, he goes ahead to provide evidence of

Business Conditions Analysis (1) Essay Example | Topics and Well Written Essays - 500 words

Business Conditions Analysis (1) - Essay Example During this time span, there is considerable amount of decline or downfall in the economic activities. On the other hand, the definition of expansion, which is used by the committee, is that it is the time span between the trough and peak of the economic cycle. During this time span, the economic activities increase by a considerable rate (NBER(a)). The method used by the committee for determining the dates of the important events of the business cycle is inefficient in terms of identifying temporary shifts in the recession and expansion. As, the committee only take its decisions on the basis of the pre-defined definitions and has no method of identifying that the contraction or expansion are only temporary interruptions or actual (NBER(a)). Along with this, there is no appropriate definition of economic activity. For this purpose, the committee takes help from different economic measures which are used to determine the overall broad activity. Some of these measures, which are used by the committee, are product based real Gross Domestic Product (GDP), income based real Gross Domestic Product (GDP), and the real income of the economy (NBER(a)). Apart from these broad economic indicators, Business Cycle Dating Committee also sometime uses the narrow economic indicators which are not able to cover the whole economy, for example the industrial production determine by the index of the Federal Reserve and the real sales. Although, use of these narrow economic indicators along with the broad economic indicators can result in the problem of double counting the of the industries and sectors included in both indicators but still these narrow economic indicators can be beneficial when there is conflict between the broad indicators (NBER(a)). It is also important to establish, that the method used by the committee for the determining peaks and troughs is completely different from the two

Phoenix Mine Field Trip Report Essay Example | Topics and Well Written Essays - 250 words

Phoenix Mine Field Trip Report - Essay Example Our tour guide was great fun as he took us into the mine, which was quite dark except for the light he carried, and showed us around the mine and briefed us about its history. In fact, we did get to see a good amount of gold, gems and other precious metals along the walls of the cave which were jagged ridges. It was awesome seeing gold in the rock. The cave was so enormous and awe inspiring and many in the group asked a lot of questions to our tour guide who patiently answered us The Phoenix Mine looked like something out of a story book because it was so breathtaking in appearance. The mountains had a backdrop of tall trees and other flora and fauna that was so captivating. The ground squirrels and chipmunks were an added attraction and it was fun trying to feed them. Besides the picnic table, gold panning was another attraction where people could sit for hours together down stream and see if they get lucky finding some of the gold and gems that could flow down with the water from the mountains. It was a very rare experience and we took a lot of beautiful pictures, so we can always remember the fun- filled yet knowledgeable Field Trip that was arranged for us. My friends and I really enjoyed ourselves at the Phoenix Mine and we hope to come back and visit it once again, some time in the

Supply chain Essay Example | Topics and Well Written Essays - 500 words - 2

Supply chain - Essay Example (2003) posit to the effect that there are many benefits that can be derived from outsourcing logistics operations in large companies such as cost savings, increased quality as well as enabling the organization to concentrate on its core business. There are high chances that an organization would save costs from implementing this strategy since it will be in a position to employ a reasonable number of workers to perform the work related to logistics operations. The suppliers can charge relatively low prices for performing the tasks related to logistics operations. The suppliers also have special equipment and transport that can be used to perform various tasks related to supply and logistics in the operations of the company. The other benefit is that the company will be in a better position to concentrate on its core business through outsourcing activities such as supply and logistics to other third parties. This improves its efficiency as well since it will focus on its main business. The company also stands better chances to enjoy increased quality of products and services it offers through hiring people with knowledge and experience in performing the task. Specialised and experienced people are likely to be hired to perform that tasks related to supply and this is beneficial to the company. However, there are certain risks that are likely to be encountered if a company outsources its logistics operations to a third party. There is likely to be loss of knowledge experienced in the company since all tasks related to logistics and supply will be done by an outsider leaving little room for the employees to gain knowledge about logistic operations in their own company. This may also lead to low employee morale since they will be expected to be followers in the company. The other risk likely to be encountered is related to the aspect of quality. Quality can be compromised if the suppliers do not have quality equipment to execute the tasks they would be expected to

IN WHAT WAYS AND TO WHAT EFFECT IS 'GENRE' QUESTIONED IN IF ON A Essay

IN WHAT WAYS AND TO WHAT EFFECT IS 'GENRE' QUESTIONED IN IF ON A WINTER' S NIGHT A TRAVELLER', BY ITALO CALVINO - Essay Example (Broderick, 2000, p.11) The novel in question employs a radical new narrative structure, where not only are events shuffled across time-scales, but also the narrative perspectives. In conventional novel structures, either a first-person or a third-person narratives are used consistently through-out the work (with varying degrees of omniscience on part of the narrator). But in If On A Winter's... address to the second-person is made, bringing a new dimension of reader-interactivity that was unimagined previously. For example, the first line of the novel goes â€Å"You are about to begin reading Italo Calvino's new novel, If on a winter's night a traveller. Relax. Let the world around you fade." (Calvino, 1981, p.3) Here the reference is both directly to the reader as well as the novel itself; which could be construed as the mathematical equivalent of fractals. In this respect, the novel is avant-garde, making it one of its kind. In the novel, ten other novels are embedded, â€Å"all of them echoing aspects of the surrounding diegetic story. Strictly speaking, none of these ten constitutes a true novel en abyme, since what they double is local aspects of the story, not continuous aspects, as called for by the criteria of mise-en-abyme. But there are two nested texts which do meet the criteria fully, though neither is actually presented but, like Dampfboot’s, merely described.† (McHale, 1987, p. 125) Even within serious literature, certain distinct genres can be identified. These include, Social-realism (as exposited by Charles Dickens, V.S. Naipaul and Dorris Lessing); Magic-realism (Salman Rushdie being its chief exponent in modern times); Satire (Evelyn Waugh and the early novels of Aldous Huxley); Meta-physical enquiries (Iris Murdoch and Huxley's later novels); Feminist novels (Dorris Lessing and Margaret Atwood being leading lights of this genre) and Marxist Realism (George Orwell's early works and numerous Russian authors). (Mullan, 2006, p.7 7) Given Calvino's experiences in childhood, as well as his father's involvement with Communist causes, it would be a natural inclination for him to adopt the Social Realism or Marxist Realism genres. Indeed, Calvino has successfully explored and mastered these genres in other works. But what makes If On A Winter's... unique and places it outside these well-trodden genres are the following aspects. First, the novel carries a labyrinthine and looping narrative structure, whereby the reader is continuously taken from one embedded novel lead to another, without ever resolving any of the started leads. (Tandello, 2007, p.537) Second, the employment of second person reference, adds a whole new dynamic to the reading experience, making it more personal, interactive and involving. The work lucidly shows how a text can signify subjective experiences of the reader by immersing him/her in a â€Å"process of identification† (Fludernik, 1994, p.525). For example, the text addresses the r eader directly as one of the characters in the plot. As a result, â€Å"it foregrounds, as conventional narrations do not, the extent to which your subjectivity as a reader depends upon identification with the signifier you. An effaced narrating agency makes itself apparent only indirectly in the form of imperatives and questions.† (Cohan & Shires, 1988, p.150) Third, the novel is a detailed introspection on the process of writing itself, taking the reader through the complexities and challenges that the author

Fraction Operations Essay Example for Free

Fraction Operations Essay To facilitate assessment of the class, I observed the class for several session to develop insights on the behavior, class dynamics and teacher-student response. The current lesson of the class involved and math operations using fractions, requirements for Concept 1 PO 10 and PO 11 as well as Concept 2 PO 7 and PO8 of the 2006 Arizona State Education Standards. I was very happy to observe that the class was very active and receptive to instruction and needed little reinforcement with skills or concepts learned. However, I felt that there was some difficulty in application of learning to practice: number sense was high but performance in operations was lower. Using these observations, the children’s response to different activities and the Education Standards related to the are of study, I felt that play activity was the best strategy to use as reinforcement. I had chosen baking of no-bake cookies to be simple and effective activity for the children, allowing not only to practice their fraction and math skills but also to have a venue where they can interact and collaborate with one another. The children’s interaction during the sharing of the cookies also will allow them to experience fractions in rewarding manner such as in sharing snacks with their friends. As an educator, I feel strongly that there is a real need for classroom activities that designed to engage students in practical applications of fractions. By developing the activity into a non-instructional setup, emphasizing group and play activities which they have already shown a high degree participation, reinforcement would be more effective. The activity will also serve to reinforce the value of concepts of application of the concepts and allow for students to practice cooperative learning and allow teachers to interact with students better (Gillies et al, 2000). This will also allow for the identification of special intervention or supplemental activities for children who may not have been able to participate actively without them having to feel that they are being singled out of the group Implementation and Evaluation I divided the children divided into five groups and were given uniform recipes, Chocolate No-Bake Cookies . Each of the group was instructed to multiply the recipe to various yields: ? , ? , ? , 1 ? , and 2. Each group will then have to compute for the correct ratio of ingredients and proceed to create their cookies which they shared with the other group members. At the end of the activity, while sharing all the cookies with the calls, I encouraged the children to share their experience and develop their own realizations of the applications of fraction skills they had learned.

Analysis Of Wagyu Beef In Australia Economics Essay

Analysis Of Wagyu Beef In Australia Economics Essay This paper presents the strategic adviser specializing internationalization recommendation to company which pursue to grow their businesses overseas. First of all, this paper explains the business problem of this case that is the basis of expanding the business to the global market. Second, analyze the Wagyu beef with the consumer behavior in the US. And then present the policy and legalization in the US for Australian exporter. Next section is the basis and information of the ABC Company that needs to expand the business to the US. After that, the table presents the trend of value in the US and trend of import beef to the US. Moreover, this paper confirms the channel to expand the product, SWOT analysis, and PESTEL Framework. Lastly, this paper illustrates the approaches that can expand the product to international market. Introduction Nowadays, the beef market in Australia is limited because there are over suppliers in the market. Australia is the second largest farming to produce beef in the world, therefore many companies in Australia try to expand market share to international market. The US market is interested to export the product. There are three principle reasons to attract the exporter such as the number of people in the market, customer behavior and the culture and tradition. However, many companies get the failure from global business because they have the shortage knowledge in the cross culture and customer behavior. This paper analyzes the environment to expand the business to the US. The Business Problem ABC Company is the company that produces Wagyu, which is the premium beef. Australian beef market is growing to be the largest agriculture in 2009. Information from Australian Natural Resources Atlas confirms that Australia use the space to make the cattle farm approximately 220 million hectares that is the most area to spent in the agriculture industry. Therefore there are over suppliers in Australia. People in the country have many choices to choose beef in the domestic market. Moreover, beef market in Australia has the high competitive, so many cattle farmers try to find the markets that still have the power to purchase product. However, the companies have the good relationship with the customers because the companies produce the quality of product in order to make the loyalty of customers and repeat to purchase product with the companies. Market in the Australia has over suppliers and the limit customers, therefore the companies need to expand its product to the US that the large st market to consume beef. The beef market in the US is increasing to consume beef and the largest market in the world. Furthermore, most of people in the US eat beef that is the main food, so the number of beef is the second of all kind of meat. Indeed, the companies have more power to produce Wagyu beef, but the requirement in Australia has the limit because there are number of people in Australia approximately 22 million people that less than the US about 290 million people. The companies can expand the product in 10 times of the people in the domestic market. The companies should learn about the culture, legalization, behavior of the consumers, environment and more. Before the companies invest to expand business to there. However, this is the opportunity to extend the product to the large country.The US is the worlds richest market and Australias second biggest export purpose with a nine per cent share of Australias export market. The US is Australias only biggest market and ass et partner. Australia is the 14th biggest export endpoint for the US and the eighth biggest foreign investor in the USA. Analysis Wagyu Beef in Australia Wagyu or Kobe beef is the famous beef in the Japan. Wagyu has the good feather such as inherent marbling ability, softer fats enhancing meat flavor, high nutrition, finer meat texture, back fat not excessive.The beef industries produce and develop beef products for domestic and export markets especially the US market. Australia is one of the biggest exporters of beef in the world, trade that is very appreciated to its economy.Beef cattle production is extentthrough the country, and carried out under sodifferentsituations. While beef is a top farming export earner, there is increasing interest in other meat product such as pork, game such as deer, goat and buffalo (Australian Government, 2009). For Australian beef is guaranteed the quality by customers in Japan that the original country to produce Wagyu beef. Australia Wagyu Association is the organization that improves the quality of Wagyu beef to the global standard. Likewise, this organazation gives the knowledge to the farmers tha t the factor to produce the quality product. The good quality beef will get the good feed in all of their life. The food of them is the importance factor to build the good health for them and create the strong point to the product from Australia. Many countries accept the product from Australia USA business and economy and trade policy and custom regulation Kidane (2003) mentions that the United States is frequently established as one of the leader of destinations for foreign direct investment. Unquestionably, the legalization systems strengths point contributes to this case. The United States is the first country partial self-government on the base of morals. The legalization system in the US contains of three measures: executive, legislative, and judicial. It has been showed essentially that this construction can guarantee the legalization systems effective process. Some of characteristic features should be disturbed by the global investors. Anevaluation from the World Bank difficult 181 countries shows the United States ranks third for luxury of doing business overall, first with esteem to employing workers, and sixth in terms of enforcing contracts. In addition, the high quality of the U.S. legalization system overall is protected by the open investment policy, which is based on the standard of national management specifically, that international investors should not be preserved differently from domestic investors. Although no system is impeccable in all esteems, the United States is justifiably satisfied of the overall high quality of its legalization system and the level of international investment subject to its protection. Basic customer profile There are many kinds of consumer behaviors because the people in the US come from several countries. They have the difference ages, genders, races, regions, and incomes. Moreover, income levels in totally difference in the social that the factor to define the customer level in the company market. The target of ABC Company is the high income because the Wagyu beef has the high price and high quality. In terms of age and gender, there are the difference kinds of beef to eat as the number of consuming consist of male teenager had over 50 pounds per person in the ground beef. Moreover, there are the men ages between 20 and 39 old having about 30.35 pounds love to eat stake beef. Overall in female eat beef approximately 56.23 pounds per person. In stake category, there were only 3.96 pounds per person that means the female do not prefer to eat stake. The conclusion of statistic with the people in the US is the men love to eat beef more than the female approximately two times of total beef in the US market. On the part of geographic and income, residents of the Midwest expended the highest beef of any section, consuming at 72.92 pounds per capita. In the other word, American in the Northeast had the least beef, only 62.53 pounds per person (allbusiness.com, 2009). Value of U.S. beef industry statistics for last five years in The US Year Value of U.S. beef industry 2004 2005 2006 2007 2008 $70 billion $71 billion $71 billion $74 billion $76 billion Year U.S. cattle imports 2004 2005 2006 2007 2008 1.371 million head 1.816 million head 2.289 million head 2.495 million head 2.284 million head Follow this table (United Department of agriculture, 2009) there was a continue increasing in the consumer beef in the US. Then, the customers has expanded in this country, ABC Company can the import the product to support the needs in this market by using the appropriate strategy to present the product. In the part of quality, the company has the strength point to compete because the company develops and control cattle farm follow the law of Australia that guarantees the quality from the customer around the world. Moreover, the company has many experiences to make the business success in the Australia. In the other hands, the company does not have the experience in global market that has difference culture and customer behaviors. Firstly, the farmers in the US have the efficiency to produce the beef. Furthermore, they do not have the tariffs about the policy and legal system. The government supports the farmers in the country. However, ABC Company still has the premium product that has the niche market that is people love the premium beef for good healthy. Second, beef from Japan is the original country for Wagyu beef or Kobe beef. However, Japan has the limited areas to produce the product. Therefore, Most of Wagyu beef is imported from Australia because the quality of beef is quit same with beef in Japan. This point is the strong point to guarantee the beef that produce in Australia. Marketing and distribution channel to reach customers ABC Company should find the company that is the premium restaurant to make a joint venture. Joint venture means a prescribed contract joining together two or more groups for the objective of performing a specific business task. All of the groups accept to share in the benefit and damages of the enterprise (investword.com, 2009).This approach will help the company to distribute its product in the US. Moreover, joint venture is short term strategy in order to open the new market. First time in other market has high risk about the culture, and consumer behaviors. This way, the company reduces risk because the partner company has the knowledge and experience in this market. ABC Company should make the presentation only part of product and the belief to the target groups. Besides the partner company has the channel to distribute the products; therefore the company just adds the capacity to distribute the product and the ways to keep the quality of product to the customers. SWOT analysis Strengths Firstly the research to develop the quality of product is the Australian Natural Resources Atlas. From the research, Wagyu beef which produce in Australia is accepted in the several countries and push Australia to be the second exporter in the world. Secondly, Wagyu beef that produce in Australia has the good quality for healthy because the fat in beef is softer fats enhancing meat flavor, high nutrition, finer meat texture, back fat not excessive. It is the best beef quality and reduces the risk of fat excessive. Lastly, ABC Company has long term experience in domestic market; hence the company has the knowledge in requirement of product and the standard of quality. Weakness First, ABC Company does not have the experience in the US market that has the difference customer behaviors from Australia. Moreover, the culture in purchasing, distribution is totally difference from Australia. No one knows the ABC brand that popular in Australia; the company has to make the advertising to present the product to the customer in the US. Then geographic factor, the company has the import cost that add in the product. Besides, when the company has the problems in the other country, it cannot solve the problem immediately because of geographic concern. Opportunity The US is the largest market to consume beef; there is the number of people more than people in Australia approximately 290 million people or 10 times of Australian people. And the import policy for Australia exports product not too much conditions. The US beef market continues grow for the exporter. The customer in US considers the quality of beef in the first priority and concern about the customer healthy. Wagyu can response in the healthy topics of the customer behavior. Threats The domestic farmers are growing to compete with the exporter. The number of local farmer is increasing from supporting of government. In the part of price, the price of beef in the local is lower than the beef from Australia. That factor makes the weak point to Australian exporter. However, the target group of the company is the groups that love the high quality beef, so the price is not the main factor to make a decision. PESTEL Framework Political in the US concentrate in the free trade market, so ABC Company can get the competitive advantage. From this point, the law does not prevent the foreign company to invest in the US. The readjustment of American global free trade agreement device has an important consequence on the development of world economic incorporation. Economic part, as the worlds largest trading nation, the United States of America is the worlds principal importer. In 2008, the total U.S. trade shortage was $695.9 billion, which contains $2.5 trillion in imports (Willis, 2009). The US has a growing number of agriculture imported products from Australia, who appears to increase more chances in trades between the US and Australia. Australian beef is one of the most competitive beef products in the world. Social, American had beef for a long time both of the Native American and the people in the city. Many restaurants have the beef that is the main thing in cooking such as hamburger that the popular food uses ground beef in the main category. In term of kind of beef, most of people love to eat the beef that soft with the marbling that has the red meat switch a bit fat. Wagyu beef or Kobe beef has the quality both meat and fat color and especially for taste. Technology, Australia Wagyu Association is established in order to reaction a real demand and need for quality figures that improves from the marbling bulgy in the Japanese heredities. As the result, the company uses the information to make the good quality product. Environmental, most of people in the US eat beef approximately 70 pounds per person. Also there was a rapid increasing in the percentage of importer beef to the US from 1.38 billion pounds to 2.64 billion pounds between 2007 and 2009. From this information, ABC Company has the occasion to extend the market to the US; there are many demands in this market and the power to chase the premium beef. Legal, the US tries to support the farmers in domestic. As the result, the price of beef in the US decreases, so the competitive advantage of the foreign producer is falling because the foreign farmer has transportation cost and custom cost. Conclusions and recommendations ABC Company needs to expand the product to the international market because of the over suppliers in the domestic market. Therefore, the US market that still has the power to purchase the product is the target for ABC Company. However, the company should have the quality of product to attract the customers. The price of product should be defined by comparing with the competitors in the market. Moreover, the strategy to distribute the product is the importance factor to keep the quality and make the difference from other rivals. Promotion is the factor to create the competitive advantage to the company. In the first period, the company should reduce the price and make the advertising to present the product in the market and find the target in the luxury restaurant and premium market.

Economic Impact Of A Sports Facility :: essays research papers

Feasibility Study Before a facility's economic impact can be determined, a feasibility study should be done to excite the community members about the facility. The purpose of a feasibility study is to "provide research information about the community, special interest groups, and its use as a decision making tool in the community" (Farmer, Montgomery, Ammon, Jr. 12). In essence, this study is done to assure the community that building a sports facility is right for them and that their money will not go to waste. It also let's them know why their area is the most feasible for the facility. It also gives them non-economic influences such as civic pride in their team. If they have more than just economic reasons to approve the stadium, they will not need that much more influence to vote yes. The main points of the study should include estimated economic benefits to the owner of the team and facility, the short term costs along with term costs, and cultural or economic loses and benefits to the community. The cost of the study usually runs about $.08 per person in the community. (E.g. 75,000 people = $6,000 cost) When doing these studies, the city offices need to hire outside firms and specialist such as accountants and economists. These people will bring credibility to the studies, which will look good to the people in the community. The weakness with hiring these outside firms is that they are in this for themselves and may not understand what you are trying to do. If they do not understand how this is intended to be a positive influence on your residents, they may not focus on the positive points as much as the officials would like. When the financing of the facility needs to be determined, it forces the city officials to put together where the money they need is going to come from. They can take from the community, take from the owner of the teams, or hire an entirely new owner for the building. Before a facility is built, there may be need to schedule dates for events in advance and collect deposits to help pay for the construction. By attracting a prime tenant immediately, many dates on the calendar will be filled and attracting a prime tenant immediately will put a nice sum of money into the development funds for the facility. Also, setting dates for other events can contribute to the facility funding. Economic Impact Of A Sports Facility :: essays research papers Feasibility Study Before a facility's economic impact can be determined, a feasibility study should be done to excite the community members about the facility. The purpose of a feasibility study is to "provide research information about the community, special interest groups, and its use as a decision making tool in the community" (Farmer, Montgomery, Ammon, Jr. 12). In essence, this study is done to assure the community that building a sports facility is right for them and that their money will not go to waste. It also let's them know why their area is the most feasible for the facility. It also gives them non-economic influences such as civic pride in their team. If they have more than just economic reasons to approve the stadium, they will not need that much more influence to vote yes. The main points of the study should include estimated economic benefits to the owner of the team and facility, the short term costs along with term costs, and cultural or economic loses and benefits to the community. The cost of the study usually runs about $.08 per person in the community. (E.g. 75,000 people = $6,000 cost) When doing these studies, the city offices need to hire outside firms and specialist such as accountants and economists. These people will bring credibility to the studies, which will look good to the people in the community. The weakness with hiring these outside firms is that they are in this for themselves and may not understand what you are trying to do. If they do not understand how this is intended to be a positive influence on your residents, they may not focus on the positive points as much as the officials would like. When the financing of the facility needs to be determined, it forces the city officials to put together where the money they need is going to come from. They can take from the community, take from the owner of the teams, or hire an entirely new owner for the building. Before a facility is built, there may be need to schedule dates for events in advance and collect deposits to help pay for the construction. By attracting a prime tenant immediately, many dates on the calendar will be filled and attracting a prime tenant immediately will put a nice sum of money into the development funds for the facility. Also, setting dates for other events can contribute to the facility funding.

karma :: essays research papers

Christians and Americans different from Japanese. But here too the core experiences were the same. There are obviously two sides of the story. One must look at both sides with careful eye and determine for they what they believe is true. This is where the idea of reincarnation comes in. Because it is 7 incorporated in so many religions, you find an answer to a question, which you truly want to know the answer to, and do not abandon your faith in doing so. Reincarnation is detected in many religions. Reincarnation is normally thought of as a Hindu philosophy and it is traced back to Hinduism, yet it can be found in Judaism, Christianity, and Buddhism and in many more religions. In Judaism, reincarnation is known as Gilgul. Though it has a different name it has almost the exact same meaning. Gilgul was a dominant teaching in Judaism for over three hundred years. Cabala, a book of Judaism, which is often, studied by Rabbi’s, one of the holy books of the Jews which talks of reincarnation. Rabbi Steinsaltz (Cranston 181) is an authority on the Cabala. He states: According to Cabalistic doctrine, the Torah contains not only manifest but also hidden truths: the same transcendent God whom the Bible celebrates as supreme king and lawgiver is, from the mystical also an infinity of divine knight that exists as the foundation of every human beings soul. For me, every soul is an emanation or spark of the divine, and its ultimate purpose is to rejoin the God it came from.... I hope to demonstrate the secrets of the Cabbala-, which rationalistic Rabbi’s of the nineteenth century dismissed as dangerous magic-, are fully consonant with traditional Rabbinic Judaism. (181) 7 this view is also held by a large group of Orthodox Jews known as the Hasidim. Reincarnation is universally taught among them. On the other hand, the soul, its life and immortality are rarely mentioned in the Old Testament. There is also no direct denial of it either. In the Book of Job (14:14), Job plainly asks, â€Å" If a man dies will he live again?† but receives no answer. So in the Old Testament, reincarnation is not ruled out it is just not brought up as a major point in the book. On the other hand, if one were to look into the Bible, the question of like after death is brought up and answered.

Guenevers Love Triangle Essay -- Literary Analysis, The Once and Futu

Nowadays you hear about people cheating on each other and think of it as nothing. In the time period T.H. White’s, The Once and Future King was set, it was a crime as sinful as killing a person. Guenever is a heartless and conniving woman, who gets away with ‘murder’, just because she is the Queen of England. Throughout the book, Guenever is characterized as weak and evil, because her decisions and behavior affect Arthur, Lancelot, and herself negatively. To begin, Guenever manipulates Lancelot’s feelings. She is the majority of his problems and dilemmas. Lancelot tries not to betray Arthur’s trust and save his virtue, but his love for Guenever is making his decisions that much harder. She would tell him to â€Å"’Come back soon’† (340) and leave as she pleased. It affects Lancelot’s ability to maintain his integrity, because Guenever is confusing him, by giving him mixed signals. She makes him think about going against Christianity and the idea of chivalry, two things that he lives by. â€Å"You have won him, and you have broken him. What will you do with him next?† said Elaine (396). Lancelot is confused and he can’t focus on anything other than Guenever, no matter where he is. She is breaking him down emotionally, to the extent where he starts hating himself for loving her. Then, when Guenever finds out about Lancelot and Elaine sleeping together in her castle, she goes ballis tic. â€Å"’Get out of my castle,’ screamed the queen at the top of her voice. ‘Never show your face in it again, your evil, ugly, beastlike face,’† (395). Having his beloved say this to him causes him to lose it, leading him to jump out of the window. No one knew what happened to him. A couple of years later when Lancelot was living with Elaine, the mother of his child... ...y close friends. In all, twenty knights were killed, including Gaheris and Gareth, who were unarmed. Their deaths and the Guenever’s illegitimate relationship are grounds to begin a war on. This war eventually leads to King Arthur’s death. Guenever made Arthur’s life more difficult, rather than supporting him like a good wife should have. Guenever not only affects Arthur and Lancelot negatively throughout their lives, but also numerous people around her. She is Arthur’s and Lancelot’s largest weakness. Guenever gets herself and the people around her into trouble, and makes their lives miserable in some way or another. Ultimately Guenever’s bad judgment and decisions made she was the source of a lot of problems and controversies. Cheating on someone you love was much more scandalous in that period of time than it is now, but it is still not the right thing to do.

Critical Lense Essay

Critical Lens Essay â€Å"Nothing can cure the soul but the senses, just as nothing can cure the senses but the soul† says Lord Henry, in Oscar Wilde’s The Picture of Dorian Gray. This quote essentially describes that one’s mind can only be purified through one’s awareness of one’s surroundings and actions. It also shows that one can only view the world with an open-mind if one’s soul is purified. Purification is the innocence of one’s soul, and the goodness of it. This idea is expressed in The Picture of Dorian Gray by Oscar Wilde, when Dorian Gray writes Sibyl Vane a letter proposing to marry her.This idea is also seen in Lord of the Flies by William Golding when Ralph and the other boys stranded on the island are found by an English trooper. Firstly, when Ralph and the other boys finally adapt to their environment of the deserted island and work together toward being saved, they start to purify their soul because the boys learn from their horrific actions on the island. For example, Piggy and Simon were two boys who were killed by the other boys. â€Å"Ralph launched himself like a cat; stabbed, snarling, with the spear, and the savage doubled up. This quote shows how Ralph acted like a monster, the use of alliteration increasing the intensity for the irrational behavior. Because of their rowdy behavior, the boys learned how the deserted island had influenced them to morph from proper English boys to cruel animals. The boys finally realize what the environment of the deserted island has turned them into and can see what their good deed of working together has done for them–being found by the English trooper and saved from becoming any more uncivilized.The boys were once blinded by the idea of survival but once they were found this idea soon disappeared because of the goodness in their Therefore the boys’ senses were cured by their souls and because the boys became aware of their surroundings, th eir souls in turn become pure. Finally, when Dorian Gray tells Sibyl Vane that he does not love her anymore because of her terrible acting one night in a play, Sibyl Vane becomes heart-broken. Dorian contemplates his thoughts once he returns home and decides that what he did to her was wrong, and he writes a letter to her asking her to marry him.Dorian was acting selfishly before, not realizing what he had said to Sibyl and its dramatic effect it has on her. â€Å"What are you now? A third-rate actress with a pretty face† were his words to her, harsh and like a slap in the face if you. This dramatic monologue shows the cruelty in Dorian’s actions toward Sibyl and how they made him feel guilty later on. When Dorian writes the letter, he purifies his soul because he learns that what he did to Sibyl was wrong and that he should try to amend his mistakes.This good action causes Dorian’s soul to be cured because his senses push him to learn from his faults. If Dorian did not learn from his mistake, he would not care about what Sibyl would be going through, and therefore his soul would still be tarnished. Because of his senses, Dorian realizes his blunder and tries to fix it, in turn making him pure and noble. Ultimately, both Dorian Gray from The Picture of Dorian Gray by Oscar Wilde and the stranded boys from Lord of the Flies by William Golding were curing their souls by their senses and curing their senses by their souls.This idea in theory seems to be one with flaws, but as one can realize now, one’s mind is something that needs to be cleansed of, and removed of sin in order to think properly and sanely. This can only be done through understanding one’s environment and one’s actions. Without sanity, one has no way of having a purely good soul. It is a part of human nature to act radical, but what is also part of human nature is to accept one’s mistakes and attempt to reform them.

Female Body Dissatisfaction

The Media's Influence on Female Body Dissatisfaction Too often we hear ourselves and others complain about the way we look. Females of all ages complain that they need to lose weight, need a nose Job, lip injections, Bottom, and implants. These surgical procedures are even advertised on public transportation. Most of us are not satisfied with our bodies even though we are considered healthy. What can possibly be the cause for most women to be dissatisfied with their natural bodies? Consider that most women are comparing themselves to unrealistic models in magazines and â€Å"perfect† bodies advertising assign and beauty products.Notice I quote the word perfect, I do this because I believe body image is subjective, yet many people don't think so anymore causing them to become dissatisfied with their bodies. This unfortunate dissatisfaction is caused by the way the media portrays beauty and the ideal body. Commissioning editor of The Observer magazine Eva Washman, In her persuas ive-informative article, â€Å"Uncomfortable in our skin: the body-image report,† discusses the media's massive role on the way most people, from pre teens to senior citizens, are dissatisfied with their bodies.She adopts an earnest tone in order to display Just how massive the media's role towards this issue is to her adult readers. Washman's purpose is to expose that the way the media displays the ideal attractive body will, has, and is causing people from as young as age seven to be dissatisfied with their body. Washman advises people, who feel dissatisfied with their bodies, to consume the media critically and realize that they are advertising trying to sell them something. In the beginning of her article washman arrives at the University of the West of England to visit the world's only Centre for Appearance Research (Car).There she meets the women of the Car, a team led by Professor Nicholas Ramsey and Dry Diana Harcourt, to discuss their research on how people deal with changing attitudes to appearance, and along the way helping answer the question: why do people, women and men, hate the way they look? She mentions to them that she doesn't like the way she looks as well. Throughout her article she points out four main points about the way the media is effecting the way people, specifically women, hate the way they look.First she points out that people are becoming dissatisfied with their appearance from a onus age and for many women it lasts almost forever. Second she points out that people who are dissatisfied with their appearance compare themselves to social networked strangers, celebrities, and to photodiode images provided by the media. Third she points out that It is the fashion industry fault for making skinny, bony, unhealthy models seem like the ideal â€Å"perfect body' because their size zero sample sizes force the media to advertise on such bodies.The fourth point, she adds, is that today's diets, which are continuously advertised by the media in magazines, TV, and he radio, are the way people are cognitively encouraged to eat and are to blame for their anxiety. Washman concludes that the best way for people to get past the media false portrayal of the ideal â€Å"perfect† body, is to consume the media critically by reminding themselves that the media is advertising, and they are Just trying to sell them a certain product. Washman also concludes that after leaving the Car she is still insecure with her appearance but she now has a better understanding of why she feels that way.Washman furthers her purpose by effectively combining the use of Logos, Ethos, and Pathos to expand her main points. Washman Effectively convinces her audience that the media has a massive role on the way most people, from pre teens to senior citizens, are dissatisfied with their bodies through the use of interviewing women who are in a powerful position in the media paired with emotional stories from victims of this dissatisfaction including herself. She also tells of her extensive research in the area to make her readers believe in her credibility.By using all 3 strategies, Logos, Ethos, and Pathos she effectively gets the reader to believe her logically, to relate emotionally, and to establish her authority. Although washman's article is strong and credible, I believe she personalizes the topic. The Car talks in general about the way people hate the way they look while she mainly focuses on the female sex. I think that took away from her purpose because she started out talking about both sexes but got into detail on only the effect it has on females. Also, throughout the article she misuses Ethos or authority by not citing her sources in some areas.I agree with all of Wigwams points completely, I can relate to them because I personally am dissatisfied with my appearance and she helped me analyze why the media is to blame for our dissatisfaction. Specifically thou I agree that our anxiety. I always feel so g uilty when I have a piece of chocolate or a bag of chips. The reason I feel guilty is because I feel like models and women who are considered sexy are watching out, working hard, and avoiding these foods, and I am eating them and not being as slim as the people who don't.Washman mention Bounce's Bibb post pregnancy weight loss in her article to support my thoughts and feelings. Washman's effective use of Logos and misuse of ethos appears in her first point; People are coming dissatisfied with their appearance at a young age, and in many cases this dissatisfaction lasts almost forever. She uses Logos or logic to prove her point by bringing in statistics. She explains that at age 5 children start to realize that their appearance is being Judged by others, at age seven they feel insecure and dissatisfied with their appearance, and that 90% of women in Britain feel anxious about their body image. Although she did somewhat prove her point she did not include her source here, which causes the audience to question her credibility of this topic. She then explained that this can almost last forever in some women. Contrastingly in this part of her evidence Washman clearly states â€Å"And it doesn't wane – many women in their ass are still anxious about the way their bodies look which, Professor Ramsey explains, can even affect their treatment in hospital, when their health choices are influenced by aesthetics. I agree with her because, being born in the mid ass's, I went through body dissatisfaction at a very young age. I used to cry to my mom when I was 6 because I didn't look anything like Barbie. Now I feel very ignorant for that but I still feel dissatisfied with my body even though I am at a healthy weight. She shows logic because her point is clear and specific, she has strong reason, and she gives evidence of her point, but her evidence is not completely credible therefore her logos or logic is not either because in order to have strong logic your eviden ce must also be credible.As you can see in her statistics she discuses males, she only speaks of females, this will most likely cause her body image-dissatisfied males to draw away from her article. Washman then uses Ethos in a better way along with pathos or emotion to continue to prove her first point. She connects herself by going back to her editing career. She tells a story about her emotions towards her appearance. She states â€Å"Two years ago I started writing a column for this magazine, illustrated by a photo of my face. At times it made me feel odd (l have never liked photos), at other times sad, often anxious.It made me more aware that I don't like the way I look, but more, I don't like the fact that I don't like it. But it's not Just me. All Car's research suggests that Britain's body image is in crisis. † Here she establishes authority effectively by connecting herself to the gist and she uses Car as a credible source. Pathos is used here because of her emotiona l story bout how she has been feeling dissatisfied with her appearance for the past two years of her career. The emotion she used is where the Pathos strategy comes in.She gets the audience to relate to her feelings by using this story to get there emotions going and to also get them to imagine the illustration of her face. She uses the words Odd, sad, and anxious. Her use of diction here is clear there is a pattern of sadness in her words to get the audience to realize how the media affects their emotions negatively Just like it does for her. I think she should have used a much stronger rod than sad, I would liked it if she used the word gloomy or even another word that is more intense such as depressed.Also I think the women and men reading this will find themselves questioning what exactly made her feel sad, odd, and anxious. What about the illustration made her feel that way? She does not demonstrate the illustration at all. I think if she was more specific, It would bring more emotion to them and help them imagine the illustration more vividly. Wigwams point that people who are dissatisfied with their appearance compare themselves to social worked strangers, celebrities, and to photodiode images revived by the media is proven by her effective use of logic.This time she establishes better Ethos or authority to make it much more credible. â€Å"We've always compared ourselves to other people, but what has changed is the way we use images. † She says. She then brings up a famous study, to back her claim up, which looked at teenage girls in Fiji after TV was introduced to them in 1995. The study showed that after three years of the girls watching TV, the most ones who watched it were 50% more likely to describe themselves as â€Å"too fat†; 29% scored highly on a test of eating-disorder risk.Her clear use of statistics and logic causes her audience to believe what she is saying because she has evidence, a scientific study, to go with her thesis. She establishes credibility by proving that the media really does have a massive affect on their body dissatisfaction and the evidence is there to speak for her. I can't agree with her more on this. The medias role here is way too clear. Many of my friends are always out to get that celebrity look and do not feel satisfied because they will never look exactly like that celebrity.I think if this study was done again in 2013 the rates would be much higher. Washman uses Pathos or emotion and Ethos or authority to prove her third point; It is the fashion industry fault for making skinny, bony, unhealthy models seem like the ideal â€Å"perfect body' because their size zero sample sizes force the media to advertise on such bodies. Washman decides to use a personal interview with the editor of Vogue Alexandra Sultan. Washman explains that Sultan herself knows that â€Å"real people†, actors featured in Vogue, don't fit sample size cloths.Her exact words are â€Å"We're sitting i n her bright white office, beside shelves displaying international Vogue covers. She points at them one by one. Washman says. † As she pointed at them one by one washman says that she that she explained that the celebrities in each of the covers were wearing sample sizes that fit them tight, unlike the models. † The way she presents this information is much more detailed and adds vivid images of their conversation. This kind of vivid information presented with such strong imaginary detail is a great example of the way Washman uses detail in proving her third point.She continues to add evidence, but now she uses Ethos. She speaks of sultans efforts to get the fashion industry to roved larger sample sizes because she did not like that their tiny designs were forcing editors to shoot them on models with no â€Å"breasts or hips†. Washman then asks sultan if she has seen any change throughout her efforts. Sultan sees that there is still a bit off blindness and the fas hion industry does not realize that people want to see something different. I completely agree with sultan because I am the same way as well.I am Muslim and often times I prefer shopping at boutiques owned by other Muslims because they provide Muslim and middle eastern fashion and there models wear a hajji Just like I do. Washman also agrees with her by saying â€Å"She's right†, but she doesn't stop there she adds her evidence. She states â€Å"Ben Barry (a PhD student at Cambridge University) surveyed 3,000 women, the vast majority of whom significantly increase purchase intentions when they see a model that reflects their age, size and race†. Here Washman demonstrates complete credibility.She demonstrates respect for sultans viewpoint and thoughts. Backs up both her thoughts and Sultans thoughts with credible evidence and sources, and she cited her source correctly. Her fourth point claiming that Today's diets, which are mutinously advertised by the media in magazin es, TV, and the radio, are the way people are cognitively encouraged to eat and are to blame for their anxiety she combines the use of ethos and logos to show credibility and then uses pathos to get her audience to emotionally feel her thesis. Washman starts out with the use of statistics.She begins by mentioning that rates of depression in women and girls doubled between 2000 and 2010 then she adds that the more women self objectify themselves the more they become depressed. She proposes that this is caused by the medias warm embrace of disordered eating. Then she backs up her thoughts with evidence. â€Å"Garcia reports that Beyond lost 60 pounds of â€Å"baby weight† by eating only lettuce. Cosmopolitan wrote about Kate Middleman's â€Å"Dugan diet†, which begins with seven days of pure protein, and later two â€Å"celebration meals† a week.If women don't look like Beyond or Kate Middleton, their flat stomachs a testament to their stamina then, it seems, the y are not working hard enough. † here she is using Logos by providing deductive reasoning. She uses this by first stating her evidence then proving her thoughts towards it and adding it to her thesis or point. She adds ethos to it by providing her sources correctly in this case her magazine titles while titillating them. This establishes her credibility. She continues to prove her fourth point by interviewing Lauren codger.Washman explains that Codger is, in her words, â€Å"One celebrity whose body is frequently scrutinized (and scorned) by the tabloid media†. Washman meets with Codger as she is weeks into a drastic diet plan. Washman says to her: † Many women feel Judged on their appearance in some way, but what does it feel like to have those verdicts read by 99 million people a month? † Now before I mention Codgers response I want to mention that washman most probably chose that question knowing that Codger is going to have an emotional response.She does this so she can be able to provide Pathos or emotion when she comes to write about her interview to her audience women who somewhat share the same feelings. Washman said that Codger responded by saying â€Å"l can't look at comments. I can't buy the mass any more. I used to love them, but I was happy then. Then my weight became a story, not Just for the show but for the press. Yeah, I'm definitely aware of the online scrutiny. My body becomes my work. † Codgers Response causes people who are dissatisfied with their bodies to feel worse for codger than they feel for themselves after reading this.Codger is one of the victims who find that today's diets are the way they cognitively feel encouraged to eat and are to blame for their anxiety. In sum, Washman's Article is very useful because it demonstrates the media's massive role on the way females, from pre teens to senior citizens, are dissatisfied with their bodies. It offers ways the media is trying to avoid this negative inf luence, the reasons fate the influence, who is to blame, ND what women can possibly do about it, even thou they do not have control over the way the media portrays beauty.Although it provides all these aspects to prove her thesis, I do not consider it one 100% credible because Washman forgets to cite some sources and loses focus when talking about women specifically instead of all people generally as she first stated. I Think both sexes are dissatisfied with their appearance equally from the media's false portrayal of beauty and the ideal body image.

Human Development & Learning/ Personality & Emotional Development Essay

There are different skills that are important and which contribute to positive social development in life. These skills help a person to be able to carry out social roles and responsibilities. Children need to learn all these skills both in school and in their homes so that they are able to handle life situations. Conflict resolution skills are very necessary for children. This is because conflicts are always present both at home and at school. Therefore, they need skills on how they can handle these skills. This helps further in building of healthy social relationships, which are necessary in life. Conflict resolution skills not only helps children to social problems but also conflicts they may be experiencing within them (Baker& Myles, 2003). Caring skills are also crucial to children. It is very important that children should be trained to be caring from the time they are young. This helps them to care and assist each other both in the classroom and in the community. Caring skills also help them to become caring citizens in the future. Teaching children to be caring means that the society has caring members in the future. It acts as a foundation of a community that is able to assist each other during times of needs. It is also important that children should be taught to be responsible. Responsibility is a key skill that children need in order to handle their social roles at home and in school. Being responsible in whatever they do would assist them be able to attain their self-actualization in the future. There are various qualities of a family environment that are necessary for the development of the above skills. A peaceful environment at home is very essential for a child to be able to solve problems. This is because a child will learn how to solve conflicts from home in a non-violent way. A family that is inclusive in its roles make children be able to be responsible in their social roles. This is a situation where children are incorporated when sharing role at home. Being given roles makes them become responsible in their capacities. This also allows them to become managers of their time and in making plans on how to accomplish their roles. They also develop a feeling of belonging in the family. Irresponsibity in the family contributes to under development of social skills in children. If parents do not take their roles well then it means that the children also learn to be irresponsible in their duties as a result of the example they learn from their parents. They develop the feelings of being insecure, as they feel neglected in their families. They grow being irresponsible citizens in future. (Damon & Lerner, 2006). A Classroom, which is inclusive, allows children to be caring and responsible. For example, a classroom whereby children are given various roles to play enhances their responsibility skills (Damon & Lerner, 2006). A classroom where children are engaged in-group work allows them to learn how to work with others and learn how to solve problems, which may arise when working as a group. Therefore, the classroom environment gives them an opportunity to develop these skills. The classroom also helps them to develop friendship and respect for the others. However, a classroom environment that promotes individualistic work may hinder children from attaining various social skills. This is because that kind of classroom will only make children to be locked in their own cocoons without much consideration of their social roles and responsibilities. Children in such a classroom do not develop a feeling of belonging, which is essential for social development. (Baker& Myles, 2003).

Fast-Food Advertising Deceives Americans to Obesity

Fast-Food Advertising Deceives Americans to Obesity With every precious tick of the clock, an American rushes to perform yet another task in a day with a meager 24 hours. With all the activity encompassed within these hours, many aspects of life are neglected. One of these aspects–the most important and vital one, in fact– is self-nourishment. One must eat foods that are healthy as well as conducive to optimal bodily function and survival. In an attempt to adequately nourish themselves, Americans have fallen victim to seductive fast-food advertising that falsely leads them to believe that fast-food is healthy; this is an unconscionable misrepresentation on the part of the advertisers and thus should be punished. It is unconscionable that any company, well-aware of the potential harmful effects of their food, could so egregiously deceive and subsequently profit from the ignorance of the American public. It is the responsibility of every individual to educate themselves about the food they're eating as they are making a conscious decision when purchasing and consuming the fast-food meals. However, one's responsibility to oneself does not relieve the fast-food industry of their obligation to educate or at least, present fairly to the public the products they offer. The responsibility of a company to the society at large is such that they do not harm their customers. Healthy foods are advertised less than 3% of the time; children rarely see a food advertisement for broccoli. Increasingly, fast food conglomerates are using toy tie-ins with major children's motion pictures to try to attract young people. They request more junk food after viewing commercials.

Cinema Manager Induction Essay Example | Topics and Well Written Essays - 2500 words

Cinema Manager Induction - Essay Example Also ensuring the workers and management practices conform to a variety of regulations. Other behavior comprises managing the approach to employee benefits and recompense, employee records and personnel policies. These policies are frequently in the form employee manuals, which all employees ought to have (Clark, 2002). HRM can also be helpful because managing people well may pressure so lots of outcomes in an organisation, such as productivity, output, employee participation and investor return, these are all significant to the stakeholders, organisation itself, employees, stockholders, customers and society. Star Cinema Ltd has over 16 theater sites in the U.K. and has more than 1500 employees. The company is looking to expand its business from January 2005 when it acquires more building sites. This will mean employing additional labour in the region of 120 to 130 people. An induction suggestion has been shaped for Entertainment Media Ltd. An induction is an tremendously significant part of the process as it assist to raise issues on health and safety. Statistically additional accidents occur with new employees and this joint with the dangers inside the building industry means it is areas which have to be completely addressed (Fitz-enz, J., 2004). Each novel staff member has dissimilar, and occasionally unique, induction needs. This may be due to individual factors or preceding experience factors. It is so significant that every new staff member's induction programmed be tailored to get together their person needs. It also means that it is not possible to expect or lodge each require, so individuals have to recognise that they have liability for their own induction programmes (Fitz-enz, J., 2000). Study of Cinema The reading of cinema at the university level has turn out to be ever more central in the United States, the United Kingdom, and Australasia, located in a number of disciplines such as the history of art, languages and literatures, communications, and up-and-coming work on the histories of accumulation technologies (film among them). At the same time, approaches to film studies which have taken their cue from fictional analyses (formalism, semiotics, auteur, and type theory) have lately seen the challenge of latest intellectual work in the form of "cultural studies," an umbrella word for a crowd of imbricate dangerous projects such as feminism, surprising theory, race studies, post structuralisms, and materialist analyses. This come across, of film studies and cultural studies, is the theme of this collection of essays concerning cinema, by the questions of cultural studies at the forefront (Robbins, S.P.; 2004). This impression demonstrates the wide variety of optimistic impacts local cinemas have on their communities. The sites foster a sense of place and give a center for the local community, whilst ornamental local educational life from side to side the provision of mainstream and/or

Strategic Investment Decision Making Case Study

Strategic Investment Decision Making - Case Study Example This paper addresses a critical question "Should TAM Airlines buy Airplanes of the Model: Fokker F-100 or the Airbus A-320" The research is carried out in the form of a case study where drawing information from different search engines such as Google and previous research we compared the two aircraft. Drawing from prior studies the evidence suggests that Airbus 320 represents a better option for TAM Airline considering, it flight capacity, its flexibilities, and its technological advancement attached to the changing time. Airbus 320 offers the management an opportunity for a long term suppliers relationship management. The difference is attributed to differences in the level market systems that characterized both economies. Fokker F100 is characterized by a Short route for regional flight limited to 3111km where as Airbus 320 is a long route flight. The features and flexibilities offered by airbus gave us grounds to recommend it to TAM Airline Adler (2000) suggests that strategic investment decision making involves the process of identifying, evaluating, and selecting projects that are likely to have a big impact on a company's competitive advantage. Strategic investment decisions influence what the company is doing, that is, the set of products and services as well as their attributes that it offers to customers. These decisions also influence where the company offers these products and services and how it offers them. (Adler, 2000). It is therefore very essential to ensure that the right decision is made as regards the products and services on offer, where such products are offered and how they are offered. Investment decision making involves the elements of a classic cost-benefit analysis. (Adler, 2000). According to Akalu and Turner (2001, 2002) finding a reliable method of investment appraisal is not only a matter of concern for company management. Investment appraisal has now become a matter of concern to both share holders and investors. (Turner, 2001, 2002). Customer satisfaction lies at the heart of all modern thinking on quality and business management. Customers and suppliers are important stakeholders. "Stakeholders are those individual or groups who depend on the organisation to fulfill their own goals and on whom, in turn, the organization depends" (JSW: 2005:179). TAM Airlines now faces a critical purchase / Suppliers management decision to discontinue with it much heralded Fokker F-100 and go in for the Airbus -320. Thus, the central theme in this paper is to find out which of the two airplanes represent a better investment or purchase decision for TAM Airlines. 1.1Problem Statement and Research Questions The supplier selection process must be an integral part of an effective

Corporate Communication Research Paper Example | Topics and Well Written Essays - 1250 words

Corporate Communication - Research Paper Example In order to analyse its theoretical framework, many scholars have developed several corporate communication theories like critical theory, co-orientation theory, discourse theory, stakeholder communication theory etc. Critical theory is the one most popularly used to study the network of communication in an organisation. The framework of critical theory helps to examine the complications and â€Å"contradictions of marginalization and resistance† in an organisation as well as in the society (Littlejohn & Foss, 2009, p.237). Vary explained that â€Å"the adoption of critical theory provides a means of viewing again the notion of knowledge management in terms of the ethics of human communication and allows the questioning of the centrally of rational decision making as basis of managing† (Babos & Peterson, n.d.). This theory emphasises on knowledge and advocates it as the most necessary element for developing a sound communication system. ‘Communication for stakeholders’ is the latest theory that helps to develop the framework for managing an efficient communication system with the stakeholders. This theory analyses the importance of corporate communication in strategic m anagement of stakeholders. Cornelissen has divided the stakeholders into two groups. These are contractual stakeholders and community stakeholder. This theory focuses on establishing communication with each group of stakeholders (Cornelissen, 2004, p.59). Corporate identity attempts to provide an organisation with a unique brand image that differentiates the host from its close competitors. Hatch and Schultz defined corporate identity as a â€Å"symbolic construction† that must be communicated by the decision makers to its employees (Melewar, 2008, p.15). Once the management successfully delivers the objective of corporate identity, the employees must understand their responsibility of developing the organisational culture. In recent years, the urge of gaining corporate identity in business

Case4.0 Essay Example | Topics and Well Written Essays - 500 words

Case4.0 - Essay Example There is also the lack of social responsibility from the stakeholders. The manufacturers, medical specialists, technicians fail to realize that they are dealing with human lives of other human beings. Radiation accidents are caused by factors categorized into three. First is Management. It is for the management to ensure that there is proper coordination between the oncologist and the machines technicians and make sure all rules are followed. The use of understaffed, unqualified and undertrained technicians leads to laxity in the job. Thirdly is technology. Improving technology brings about more complex machines used in the radiation therapy. System and software updates lead to unpredictable system response hence increase these cases. 3. Do you feel that any of the groups involved with this issue (hospital administrators, technicians, and medical equipment and software manufacturers) should accept the majority of the blame for these incidents? Why or why not? The hospital administrators, who are the once to lay down the policies. The technicians who need to vigilant and check the equipment and the settings to ensure that it is in line with the treatment plan prescribed by the oncologist. The medical equipment affects the results. Complex machines increase the system errors and software manufacturers need to design software that’s easy to use. The agency should have the mandate of gathering data on all radiation related accidents from all the hospitals in the states. The data should include the cause of the accident, and what factors that led to that accident. The agency should set rules and guidelines on how these accidents are to be investigated. This will make each person responsible of their mistakes and enhance diligence from all players. In the design of the linear accelerator software, one key feature is the use of a simple user interface that the technicians can easily navigate through. Secondly the use of

Aviation Essay Example | Topics and Well Written Essays - 500 words - 2

Aviation - Essay Example At Miami airport, Jeff Bunting is in charge of airport noise mitigation operations and finds better ways of handling complaints filed by the neighbouring community. He has a great experience working with airports and he once helped New York come up with the best noise mitigation programs for helicopters. Noise management is never a one body role but also involves the federal government and also the Federal Aviation Administration (FAA) that determines the amount of airspace that a plane can cover to ensure safety. While trying to manage noise at their airports, there should be better plans on how the airport is designed including the flow of the runways. The place where land is acquired for constructing airports should also be well analysed in terms of the direction of flow of wind. This not only controls the landing and taking off of planes, but also minimizes the noise that reach community if well structured. Pilots and other stakeholders in airport operations should ensure that th eir planes have fitted noise management equipment from their manufacturers (Young & Wells, 2011). The NPIAS is a body authorized by the FAA and its main purpose is to make sure that public use airports are offering the best services by ensuring safety of its passengers. This body even checks for the safety of landing grounds for helicopters, including airports that are part of the NPIAS. Airports registered with NPIAS must meet some requirements including the fact that it should possess a minimum of ten aircraft within a period of five years and a potential sponsor who might take charge of the airport and develop it (Young & Wells, 2011). On the other hand, the National Airport System Plan (NASP) has the responsibility of assessing the factors to be considered when improving airport facilities. The two organizations are closely linked because NPIAS evolved from NASP so their main purpose tends to be airport services improvement. However, NPIAS is determined to bring change

Starbucks (Globalization) Term Paper Example | Topics and Well Written Essays - 1750 words

Starbucks (Globalization) - Term Paper Example According to a study conducted by the World Health Organization in 2001, there are about 150,000 to 200,000 commercial sex workers in Thailand (U.S. State Department Bureau of Democracy, February 25, 2009). A subsequent study conducted by the Chulalongkorn University in 2004 reported that there are about 2.8 million sex workers in the country and a large majority of these people are women and minors (U.S. State Department Bureau of Democracy, February 25, 2009). The most recent study conducted by the Bureau of Democracy, Human Rights and Labor in the United States revealed that as of 2008, there are about 200,000 to 300,000 sex workers in the country (U.S. State Department Bureau of Democracy, February 25, 2009). According to the same office, the figure could be higher as there are many people coming into the country undocumented and many of these people end up prostitution dens. Many people come to Thailand from neighboring countries like Myanmar, Lao, Cambodia and China to find wor k but end up in some back alley prostitution dens and are forced to cater to anybody who can afford their price (The Nation, 3 January 2004). The worst part of if is that many of these people who are forced into the sex trade are minors. ... In fact, the city of Nangkon, the Phuket and the Pattaya areas are known as â€Å"primary tourist prostitution† spots and many foreign nationals come to these places for hedonistic reasons (Fox, J. (30 November 2009). Several people come to this place not only to take a vacation but to enjoy the commercial sex trade offered by different establishments in these areas. II. Sex Tourism and the Globalization of Tourist Networks   The booming international tourism industry in Thailand along with poor law enforcement is some of the primary reasons why the sex industry in the country is currently booming. According to Fox, J. (30 November 2009), the globalization of tourists networks help create a venue for pedophiles, sex offenders, prostitution rings and similar establishments to communicate with each other and do business. The rising prostitution statistics in Thailand is exacerbated by the fact that there are now many international establishments in the country and access to co mmunication is now very easy. At present, most sex tourists communicate with the local prostitution ring through the internet so it is very easy for these people to do business with minimal risk of being caught by the authorities. In most cases, tourists who come to Thailand for hedonistic reasons communicate with their hosts online so they know where to go and who to look for when they come to the country (Monk-Turner, and Turner, December 23, 2009). In fact, a number of sex tourists already have advance contracts with the local prostitution ring before they come to the country. Aside from well established prostitution rings that operation both online and offline, there are also a number of men and women who are